PrimeDiv SEO Case Studies
Combined analysis of two successful SEO engagements: Ion Health (integrative wellness) and Greyworks (composite manufacturing). Both clients achieved significant score improvements through technical optimization, on-page refinement, and strategic authority building.
Ion Health — Integrative Wellness Practice
Executive Summary
PrimeDiv improved Ion Health's SEO score from 47 to 83 in ~2 months. Focus: technical health, on-page relevance, local visibility, and booking conversions for hormone balancing and integrative care services.
About the Client
Ion Health, led by Jennifer Brien PA-C, offers hormone balancing, herbal medicine, weight-loss coaching, and personalized integrative care through booking and intake forms.
Work Performed
Technical
Fixed crawlability, canonical tags, XML sitemap, HTTPS verification, image compression, and lazy-loading.
On-Page
Rewrote titles/meta descriptions, optimized H1/H2 structure, added FAQ schema, keyword-rich content blocks, and image alt text.
Local & Authority
Optimized Google Business signals, standardized NAP, recommended educational lead magnets for patient engagement.
Key Findings
- Strong practitioner credentials and clear service pages build trust and conversions
- Small site size limits keyword coverage; content expansion recommended
- FAQ and practitioner schema improve SERP presence and local discoverability
Next 90 Days
1
Publish Educational Content
2 posts targeting patient questions and long-tail service queries.
2
Implement Schema
Add FAQ and practitioner schema to service and practitioner pages.
3
Create Lead Magnet
Develop downloadable resource (e.g., hormone balancing checklist) for email capture.
4
Monitor Performance
Continue technical audits and monthly site health checks.
Ranking Report: Ion Health
Greyworks — B2B Manufacturing & Sustainability
Executive Summary
PrimeDiv improved Greyworks' SEO score from 49 to 86 over 6 months. Focus: technical optimization, B2B procurement visibility, local authority in Pakistan, and backlink strategy for composite manhole covers and recycled plastic products.
About the Client
Greyworks manufactures RPC/composite manhole covers and recycled plastic products from Lahore, targeting procurement teams and contractors across Pakistan.
Work Performed
Technical
Fixed canonical/crawlability, submitted XML sitemap, optimized images, ensured HTTPS, improved response time to ~0.19s.
On-Page
Rewrote meta titles/descriptions, structured product pages with specs/FAQs, added alt text, corrected HTML errors, improved internal linking.
Authority & Backlinks
Targeted outreach to construction publications, municipal portals, and sustainability blogs; secured industry citations and gated product datasheets.
Key Audit Issues (Priority)
Meta Title Length
Shorten homepage title to ≤ 580px for optimal SERP display.
HTML Validation
Remove empty bold/strong tags and fix validation errors.
Backlink Diversity
Increase referring domains and secure more industry placements.
Social & Authority
Add social share buttons and authoritative outbound links.
Next 90 Days
1
High Priority
Rewrite homepage title, remove HTML errors, add 2 authoritative outbound links, implement social share buttons.
2
Medium Priority
Publish 3 technical articles (installation guide, load-rating explainer, municipal case study) and create gated product datasheets.
3
Ongoing
Continue backlink outreach (8-12 industry links target), publish monthly content, run quarterly schema audits.
Comparative Results
35
Ion Health Score Gain
Improvement from 47 to 83 in 2 months
37
Greyworks Score Gain
Improvement from 49 to 86 in 6 months
Key Takeaway: Both engagements demonstrate PrimeDiv's ability to deliver measurable SEO improvements through systematic technical fixes, on-page optimization, and strategic authority building. Success requires ongoing content expansion, schema implementation, and backlink development tailored to each client's industry and audience.
Ranking Report: Greyworks
Love Your Smile Dentistry
Local SEO Success Story
Within 30 days, PrimeDiv elevated Love Your Smile Dentistry's SEO performance from 56% to 88%, improving Google visibility and patient lead potential through technical fixes, on-page optimization, and local listing setup.
The Challenge
Love Your Smile Dentistry, led by Dr. Nilima Runwal, faced weak SEO optimization at 56%. Missing meta titles, broken links, and an unoptimized Google Business profile limited local visibility and "near me" search performance against competing Arlington dental clinics.
Our 3-Phase Strategy
Technical Optimization
Fixed crawlability, HTTPS, and sitemap errors. Cleaned broken links and optimized internal linking for better indexability.
On-Page SEO
Rewrote meta titles and descriptions with local intent keywords. Improved heading structure and added alt text for ranking signals.
Local SEO & Authority
Optimized Google Business Profile with NAP consistency. Integrated review setup and structured data for "near me" searches.
Results
88%
SEO Score
Up from 56% (+57% improvement)
40+
Organic Clicks
Generated in 28 days
100%
Technical Health
All crawl and index issues resolved
Key Achievement: Love Your Smile Dentistry now appears in top local map results for "Dentist in Arlington VA" with improved mobile responsiveness and loading speed.
Key Insights
Local Keyword Optimization
Schema alignment significantly improved SERP visibility and local search rankings.
Technical Foundation
Consistent improvements delivered measurable gains in crawlability and indexing.
Google Integration
Map integration boosted patient discovery, trust, and conversion potential.
Ranking Report: Love Your Smile Dentistry
Before:
After:
Rogue Logics — Cybersecurity Consultancy
Executive Summary
PrimeDiv consolidated RogueLogics’ topical authority on cybersecurity by restructuring content, tightening on-page SEO, and fixing technical issues. Result: durable visibility for target queries (many pages ranking across SERP pages 1–5) and stronger organic discovery for enterprise/security queries.
About the Client
RogueLogics is an MSSP/cybersecurity services provider offering SOC, red-teaming, DFIR and consulting with an active blog and resource hub.
Work Performed
Technical
Canonical & crawlability fixes, sitemap submission, HTTPS verification, image delivery improvements and mobile responsiveness checks.
On-Page
Rewrote meta titles/descriptions, standardized H1/H2 structure, created pillar, cluster linking (security models, vendor-competitor comparisons), added FAQ/schema where relevant, and refreshed high-value posts.
Local & Authority
Outreach and content promotion for topical posts (scam explainers and security guides), plus internal linking to concentrate topical relevance.
Key Findings
- Improve page structure: H-tag consistency, internal linking, and cluster navigation.
- Content intent alignment: tighten titles/meta to match searcher intent (CTR gains).
- Expand schema & FAQs for rich results.
- Scale topical backlinks from niche security sites.
Next 90 Days
1
High priority
Fix H-tag hierarchy, implement pillar landing page and internal cluster links, update top 5 post metadata.
2
Medium priority
Add FAQ/schema on 6 articles, publish 2 deep technical explainers (installation/attack-scenario), promote via partner channels.
3
Ongoing
Quarterly content refresh, targeted backlink outreach, monitor Search Console queries and clicks.
Ranking Report: Rogue Logics
Peak Motion Chiropractic
PrimeDiv transformed Peak Motion Chiropractic's SEO score from 56% to 90%, driving stronger local search visibility, faster performance, and increased patient inquiries through technical optimization, on-page SEO, and Google Business profile enhancement.
The Challenge
Before Partnership
- SEO score: 56% (poor structure)
- Weak keyword targeting and metadata
- Inactive Google Business profile
- Slow page speed and missing schema
Client Goal
Build strong local SEO foundation to attract patients from nearby areas and improve rankings for "chiropractor near me" searches.
Our 3-Phase Strategy
Technical Optimization
Fixed crawl errors, canonical tags, and sitemaps. Improved Core Web Vitals through image compression and caching. Enhanced mobile responsiveness.
On-Page SEO
Rewrote meta titles and descriptions with local keywords. Improved heading structure and added schema markup for services and practitioners.
Local SEO & Authority
Optimized Google Business Profile with categories, services, hours, and geotagged photos. Built consistent NAP citations across directories.
Remarkable Results
90%
SEO Score
Up from 56% (+61% improvement)
Top 3
Google Map Pack
Ranking for key chiropractic searches
145%
Organic Clicks
Increase compared to baseline month
2.3s
Mobile LCP
Improved Core Web Vitals performance
Key Insights
Technical Foundation Matters
Proper technical hygiene amplified site trust and crawlability for search engines.
Local Keywords Drive Discovery
Keyword mapping and schema markup significantly improved local search discoverability.
Google Business Converts
Optimizing the profile drove direct patient calls and direction requests.
Ranking Report: Peak Motion
Plumbing Solutions of Wichita
Plumbing Solutions of Wichita, a trusted local plumbing company, faced challenges with digital visibility despite its strong offline reputation. Their goal was to increase organic search visibility for high-value local keywords and boost Google Map Pack presence.
1
Weak Page Structure
Only 33% effective, hindering search engine understanding.
2
Technical SEO Issues
errors impacted site performance and ranking.
3
Missing Schema Markup
Lacked LocalBusiness, FAQ, and Review schema for rich results.
4
Low External Factor Score
A score of 25% indicated weak off-page authority.
Optimization Strategy & Results
The strategy involved rebuilding website hierarchy, optimizing meta titles, and expanding service pages. Technical fixes included resolving critical errors, image compression, and implementing schema markup. Local SEO was enhanced with Wichita-specific service areas, geo-tagged photos, and increased Google Business Profile activity. Off-page authority was built through local citations and niche backlinks. Content expansion included location-based landing pages and educational FAQs.
These comprehensive efforts led to stronger map visibility, improved keyword rankings, and increased lead flow, establishing Plumbing Solutions of Wichita as a competitive force in the local market.
Ranking Report: Plumbing Solutions of Wichita
